Wie konzipiere ich ein virtuelles Event von Atlantik Network

Anna-Lena Huber: How do I design a virtual event?

Right from the start of the planning, it was clear to us that we would have to design very differently than for an in-person event: the attention span for virtual events is much shorter and only with the right mix of content and an appealing, entertaining presentation will the participants stick with it.

First of all, we have to know our target group exactly: in the case of the ‘impulsgeber events’ event, these were marketing managers from different sectors with many questions about the topic of virtual events.


Then we had to find out: what are the most pressing questions of the participants and how do we provide as much information as possible in an entertaining format?

We decided on a dialogue-based live event from the studio: the experienced moderator Carmen Hentschel charmingly led through the programme and ensured a continuous “red thread”. Dialogues with live experts, a commented backstage tour, live demos and a keynote speech formed a varied programme. In addition, the participants were actively addressed and involved via Q&A sessions and interactive query tools.
In the recording of the event you can see how we implemented the concept.


Digital event

Live streaming

Digital Live Event



The Atlantik-Luft-Reederei, which has existed since 1952, is a long-standing partner of the global BCD Travel and is one of the most important owner-managed business travel providers in Germany.


We show you how to exceed your business goals by optimising your travel management with simple, contemporary and digital solutions. We also help you simplify processes and make business travel a positive experience – for employees and managers alike.


With our three business segments, we cover all areas of business travel management and live communication:


  • ALR Business Travel

    Your business travel management


  • ALR Business Travel Digital
    The digital business travel management


  • Atlantik Network
    Event & Live Communication


We look forward to hearing from you!


BCD Travel

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