Live Streaming Product Launch

In spring 2020, we were catapulted into the digital event age by the Corona pandemic. Trend Micro was one of the first clients to immediately convert its events to digital.

For the product launch, it had to be more than just a webinar from the speakers’ home office. So for these events – a press conference and a customer event – we proposed a high-quality digital format live from the studio. With a professional moderator who led through the programme in an entertaining way and controlled the interaction with the participants.

We quickly got into a lot of uncharted territory and repeatedly put ourselves in the audience’s perspective already during the conception. 

Only in this way did we manage to consider even the last details: how should the platform be designed? What happens there before the event starts? Which tools for interaction do we use? How do participants register and how do they get their access data? How should the content be designed and how do we get the speakers away from long-winded PowerPoint battles?


Finding the right partner for the technical implementation. 

Our decision to rely on N&M as an experienced technical service provider with a GDPR-compliant platform was rewarded with a trouble-free event.


Significantly more participants, impressed customers, satisfied speakers: 

see here the detailed feedback from Ursula Schmidt, Director Marketing on these events: see video below

Trend Micro

Product Launch


Studio near Munich

Our Services



The Atlantik-Luft-Reederei, which has existed since 1952, is a long-standing partner of the global BCD Travel and is one of the most important owner-managed business travel providers in Germany.


We show you how to exceed your business goals by optimising your travel management with simple, contemporary and digital solutions. We also help you simplify processes and make business travel a positive experience – for employees and managers alike.


With our three business segments, we cover all areas of business travel management and live communication:


  • ALR Business Travel

    Your business travel management


  • ALR Business Travel Digital
    The digital business travel management


  • Atlantik Network
    Event & Live Communication


We look forward to hearing from you!


BCD Travel

Atlantik-Luft-Reederei H.-J. Bopst GmbH & Co. KG

Garmischer Str. 35 | D-81373 München

T:         +49 89 28 66 110



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