The event with more than 1,300 international participants was based on 3 pillars: a specialist conference with parallel lectures in several languages, the exhibition on almost 4,000 m² and the big Oktoberfest party at the end. 

The main focus was on well thought-out participant management, smooth logistics and the coordination of over 70 service providers. 

In addition to the conference and catering at the MOC, we were responsible for the complete hotel, transfer and personnel logistics for the 1,300 participants and organised the evening event. 

OUR CHALLENGE:

Finding a first-class Oktoberfest band that had capacity just 2 days before the Oktoberfest opened and was willing to use their equipment, which had actually already been moved to the Oktoberfest grounds, at our event in the Löwenbräukeller.

CUSTOMER FEEDBACK:

“My sincere congratulations and deepest thanks for the excellent organisation of the NOW event! I have to say that it was the best event I have ever attended in all my life: the customers, the countries and the management team were delighted ! 

That could be achieved only through the huge work done and the passion shown by all of you. Please transmit my best regards and thanks to all your team members!”